Paid Social Manager

Paid Social Manager | Dermstore

New York City, NY (Hybrid)

$110K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own paid social strategy and execution at scale, turning brand and commerce goals into continuous optimization and audience growth.

Own Paid Social strategy from briefs to optimization, with a focus on younger and diverse audiences.
Lead full funnel planning, measurement, and cross-functional collaboration to drive campaign performance.

Job Description

Responsibilities

Set vision and annual social media strategies, including campaign level social briefs through to execution and optimization oversight
Day to day management of Paid Social campaigns. Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis and reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement
Execution of full funnel Paid Social plans that juggling multiple competing priorities
Adopt established account management standards and enhance campaign best practices
Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance
Identify new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences
Collaborate with Creative and Influencer teams to deliver best-in-class campaigns and content to our customers
Partner with cross functional teams to drive process improvement and efficiency and provide mentorship for junior paid social team members
Serve as subject matter expert on paid social media best practices and emerging trends

Requirements

5 years Paid Social experience on agency or brand side within E-comm
Ability to work autonomously, make smart decisions and be seen as an expert in their field
High expertise level of Paid Social platforms and tools (Meta, TikTok, Snapchat, Pinterest), Reddit a plus
Excellent communication skills with the ability to explain and deliver insights and recommendations
High attention to detail
Proficient data analysis and interpretation skills
Confident with a positive, proactive can-do attitude
Initiative way of working and ability to cope with competing demands and prioritize tasks accordingly

Benefits

Hybrid Work Model (3 Days in Office, 2 days WFH), Office Location: 115 Broadway, New York, NY
Medical, Dental, Vision plans
401K matched up to 5%
Generous PTO (Paid Time Off)
Short and long-term disability
Summer Fridays
Exclusive employee discounts off THG Brands
Many more...

THG

3.1 Glassdoor

THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.

Founded in 2004

Manchester, England, GBR

www.thg.com

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