Responsibilities

• Work closely with a greater team to ensure excellent execution of social media buys, and deliver against specific campaign goals through optimizations (budget reallocations, targeting and creative updates, etc.)
• Clearly communicate updates on performance of buys, detailing the key takeaways and recommendations or next steps
• Ensure budgets are spending per plan, avoiding overpacing/underpacing and gaps between total budgets and spent investment
• Provide creative insights and what works best/doesn’t and share these for development of future creative elements
• Support planning process of social media plans with direct insight from platforms - provide ideas on potential budgeting/scale of different tactics against specific audiences
• Keep abreast of industry trends through various sources
• Report on paid media performance of buys across social media tactics

Requirements

• Direct Response/E-commerce experience is a must, especially with high inventory feeds and Dynamic Ads (D2C)
• 1+ years of experience in the digital and paid social channels a plus but not required
• Familiarity with the social platforms from a user standpoint is a must; any other major platform is a plus
• Experience across full-funnel strategy is a plus
• Strong Excel and data analysis abilities (Pivot Tables, VLOOKUPs, SUMIFs)
• High level organization skills and attention to detail Excellent verbal and written communication and presentation skills
• High level of organization with good sense of time management
• Experience in Google Analytics or similar analytics/tracking is a plus

Preferred

• Prior hands-on experience with major social media ads platforms (Meta, Pinterest, Twitter, TikTok, Snapchat, Reddit) is preferred but not required.
• Strong analytical, writing and comprehension skills, and experience working with UTM tags/tracking a plus.
• A keen interest in learning and expanding their knowledge, as well as applying what they learn in their day-to-day work is essential for success.