Paid Social Associate Director

New York, USA (Hybrid)

$115K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social strategy and campaign delivery across key platforms for client programs.

  • Own planning and optimization for campaigns on Facebook/Instagram, Reddit, LinkedIn, and TikTok.
  • Must-have: 5-7 years of paid social execution with 2-3 direct reports and full-funnel experience.
  • Standout: Strong cross-agency collaboration and client-facing reporting with data-driven insights.

Job Description

Responsibilities

  • Support Directors in development of paid social media platform and campaign strategies
  • Manage Supervisors and other team members in campaign set-up and ad builds within native platforms– QA all work
  • Analyze campaign data to identify optimizations and provide impactful recommendations
  • Check in on campaign performance
  • Help to build out full year plans and recommendations
  • Develop and present insightful client reporting materials
  • Build format and collaborate on client facing decks
  • Work with team on weekly, monthly and quarterly reporting needs
  • Work with team on collaboration with Ad Ops teams to ensure proper pixel implementation and tracking of URLs
  • Collaborate with internal and external agency partners to help facilitate and steward creative trafficking workstreams
  • Assist and participate in ongoing collaborative meetings with platform partners, cross-agency team and clients
  • Identify emerging social media trends and monitor digital landscape updates that may impact client-base
  • Help streamline ongoing and future workstreams, understanding the full breadth of campaign planning, execution and reporting, all the way through to monthly billing
Merkley + Partners logo

Merkley + Partners

From QSR and fin tech to automotive and oncology, we’ve been helping brands navigate change to keep them ahead of the curve for over 30 years. It made us different in the past; it makes us ideal for the future.Unlike most agencies, we have never unbundled our media, digital, design, and CRM disciplines. They all live here in the same space and on the same P+L. Our approach gives us a full-angle view of the possibilities. Boundaries stifle success; removing them breed it. And we like to have a lot of fun in the process!

Founded in 1993
New York, New York, USA
310 employees (157 in marketing)

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
28.5%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~310

Marketing Team

Marketing Team Size
93 (30% of company)
Marketing Roles Posted (Last 30 Days)
2