Responsibilities

• Plan, build, and launch paid social campaigns from the ground up for Aspen Collection and Aspen Snowmass, Limelight, The Little Nell, and The Nell New York, including recommending audience targeting, ad type and creative strategy, and conversion tracking.
• Explore, test, and manage campaigns on new platforms for specific audiences including TikTok, LinkedIn and Pinterest, aiding in the reporting of each.
• Monitor daily campaign performance—spend pacing, CTR, ROAS, CPA, etc.—and make real-time bid and budget adjustments to hit KPIs.
• Build and refine audience strategies: prospecting, lookalikes, retargeting, and CRM-based segments tailored to skiers, luxury travelers, and resort shoppers.
• Develop and execute A/B and multivariant creative tests; synthesize learnings into clear performance briefs and insights for the creative team.
• Partner with Director of Guest Data & Customer Analytics to build, implement, and automate reporting dashboards for internal teams and stakeholders; produce weekly and monthly performance reports with executive-ready insights and actionable recommendations.
• Collaborate with Creative, Brand, and content teams to develop high-performing, data-backed creatives tailored to outdoor, luxury, and lifestyle audiences.
• Coordinate with e-commerce and business unit marketing teams to align promotions, product performance, inventory, and messaging.
• Act as the Meta Business Manager admin, managing user access, business settings, pixels, and integrations serving as the conduit between internal and external teams.
• Stay ahead of platform updates, betas, and emerging paid social trends, and trends in travel, outdoor recreation, and e-commerce to inform campaign, platform, and creative strategies.

Requirements

• Bachelor’s degree, preferably in marketing or similar field
• 1 year of hands-on experience managing paid social campaigns, retail e-commerce, hospitality and travel with agency experience required
• Proven track record in Meta Ads Manager and at least one other platform (e.g., TikTok Ads, Pinterest Ads) with experience in managing budgets.
• Strong understanding of audience targeting, pixel tracking, and conversion optimization.
• Analytical mindset with experience using tools such as Google Analytics, Looker Studio, Excel, or other digital reporting tools.
• Excellent communication and project management skills and can manage several stakeholders and agency partners.
• Experience working in project management tools like Asana or Jira.
• Experience working in creative organization tools such as Airtable and Figma.
• Familiarity with Shopify and other e-commerce platforms.
• Knowledge of creative best practices for short-form video, UGC, and influencer content.

Benefits

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks