Paid Social Advertising Manager

Responsibilities

• Paid Social Strategy & Performance
• Own the day-to-day management and optimisation of paid campaigns across Meta and other smaller channels.
• Support testing and growth.
• Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
• Identify opportunities to scale spend while maintaining acquisition efficiency.
• Monitor performance daily and move quickly when campaigns or audiences are underperforming.
• Creative Testing & Optimisation
• Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
• Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
• Turn campaign data into clear creative insights and actionable briefs.

Requirements

• 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
• Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
• Experience running and optimising campaigns on TikTok Ads Manager.
• A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
• Experience managing meaningful paid media budgets and making confident budget allocation decisions.
• Strong understanding of creative testing and what makes paid social creative convert.
• Commercial and analytical mindset with the ability to turn data into clear actions.
• Highly organised and able to manage multiple campaigns, tests and priorities at once.
• Comfortable working at speed in an environment where priorities can change quickly.
• Proactive, ambitious and eager to take ownership rather than wait to be told what to do.

Benefits

• A mission-driven team focused on closing the women's health gap
• Competitive Salary
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• £80 contribution to noise cancelling headphones
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme