Responsibilities

• Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
• Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
• Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
• Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
• Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
• Make decisive, data-backed recommendations that balance growth velocity with financial risk management
• You are accountable for outcomes, not activity.
• Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
• Operate with confidence in high-pressure environments, delivering clear recommendations
• Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots

Requirements

• Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
• Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
• Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
• Demonstrated success onboarding and scaling brands from launch through advanced growth stages
• Track record of client retention and expansion across diverse verticals
• Ability to operate independently while exercising strong judgment on escalation
• Experience mentoring or training junior team members
• Exceptional written and verbal communication skills with executive presence

Preferred

• Autonomy to lead strategy with best practice models
• Support from best-in-class creative, email/SMS, and development teams
• Access to leadership mentorship
• Clear accountability tied to real business outcomes
• A performance-driven culture where authority is earned through results

Benefits

• Health, Dental & Vision (fully covered by Homestead)
• 401K matching available
• 15 Days PTO (prorated based on start date), plus 11+ paid holidays
• Wellness credit benefits
• Diverse and forward-thinking environment
• Exciting career growth opportunities
• A company culture that values freedom, responsibility, and impact-driven work