Responsibilities

• Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
• Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
• Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
• Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
• Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
• Make decisive, data-backed recommendations that balance growth velocity with financial risk management
• Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
• Operate with confidence in high-pressure environments, delivering clear recommendations
• Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots
• Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams

Requirements

• Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
• Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
• Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
• Demonstrated success onboarding and scaling brands from launch through advanced growth stages
• Track record of client retention and expansion across diverse verticals
• Ability to operate independently while exercising strong judgment on escalation
• Experience mentoring or training junior team members
• Exceptional written and verbal communication skills with executive presence