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Dignity Group

Paid Search Executive (PPC)

Maidenhead, Windsor and Maidenhead, UK (Hybrid)

Salary Not AvailableMid LevelInternship

Posted 1 day ago

Job Summary

Own and optimise paid media programs across multiple platforms, driving data-driven improvements and collaborating with SEO, CRM, content, and web teams to support wider marketing objectives.

  • Lead testing and experiments to improve engagement and ROI.
  • Translate campaign data into actionable optimisations and stakeholder-ready insights.
  • Leverage AI-powered tools to enhance targeting and campaign performance.

Job Description

Responsibilities

  • Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
  • Monitor campaign performance and make data-driven recommendations to improve results.
  • Conduct keyword research and create compelling ad copy and creative briefs.
  • Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
  • Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
  • Produce regular performance reports and present key findings to stakeholders.
  • Run A/B tests and experiments to improve engagement, conversions, and ROI.
  • Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.

Requirements

  • Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
  • Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
  • Experience analysing campaign data and turning insights into actionable improvements.
  • Hands-on experience with A/B testing and campaign experimentation.
  • Knowledge of AI-powered marketing tools and their application within digital marketing.
  • Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
  • Familiarity with SEO, email marketing, and broader digital acquisition channels.

Benefits

  • Time to recharge- 25 days’ annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.
  • Recognising your impact- Opportunity to earn a yearly bonus of up to £500.
  • Healthcare when it matters- Private medical cover for you, giving peace of mind and quicker access to treatment.
  • Planning for your future- 4% matched pension contribution to help you build long-term financial security.
  • Peace of mind- Life assurance cover at 2x your salary to support your loved ones.
  • Support when you need it- Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
  • Developing your potential- Ongoing development opportunities, including apprenticeships and clear career progression pathways.
  • Everyday savings and perks- Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.
  • Making work easier- Free on-site parking available at most of our locations.
Dignity Group logo

Dignity Group

2.4 Glassdoor

Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. Our vision is to become the UK's leading end-of-life company, supporting one in three families across the UK in planning for and dealing with death.This is what makes Dignity such a compelling place to join, and why the timing matters. We are not simply improving an existing business; we are reshaping and building a modern, end-to-end platform that supports families through every stage of need: wills, funeral plans, funerals, probate, cremations, burials, and memorialisation. We are moving from transactional interactions to trusted, lifelong relationships, using data, technology, service design and brilliant people to create a simpler, more human experience at scale.We are at a defining moment in our history. A strategic reset, stronger foundations, and new leadership have created real momentum and, with it, a genuine opportunity not just to transform Dignity but to set a new standard for the whole sector. The funeral industry has historically moved slowly. We are changing that. This is a business with the scale to matter, the ambition to lead, and the courage to challenge how things have always been done. The direction is set. The platform is being built. What we need now are the leaders to drive it forward.We move with pace and intent, and we're building a team that reflects that. People here are given real responsibility early on, work closely with colleagues across the business, and see the impact of their work. If you want to grow quickly, be part of something genuinely meaningful, and work with people who take their craft seriously, this is a compelling place to build a career.

Founded in 2002
1.1K employees
www.dignityfunerals.co.uk
0% recommend to a friend
0% CEO approval

Marketing Team

Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
183.2K
Monthly Google Ads Budget
$65
Traffic Source Mix
Search
56%
Direct
18.4%
Referral
7.1%
Social
8.6%
Paid
8.5%

Headcount Trend

Current headcount: ~1.1K
Dignity Group logo

Paid Search Executive (PPC)

Dignity Group · Maidenhead, Windsor and Maidenhead, UK · Hybrid