Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines. 

Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

• Plan, execute, and optimize paid search campaigns based on client goals and objectives

• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement. 

• Maintain performance standards on all assigned accounts

• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality

• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.

• Test products to determine propensity to drive positive results.

• Generate regular reports to track campaign performance and communicate key findings.

• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive. 

Required Qualifications:

• Minimum 1-3  years of experience with paid search campaign management

• Experience and strong understanding of PPC advertising

• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.

• Understand paid media advertising budget management and effective, data-driven ad spend.

• Ability to analyze data sets and identify trends based on industry KPIs.

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.  

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.

• Excellent time-management and organizational skills

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Agency experience 

• Experience in automotive, legal and/or medical verticals 

• Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience

• Google Certifications (Google Analytics, Google Ads)