Paid Media & Tracking Assistant
Lemont, IL (Remote)
Posted 4 weeks ago
Job Description
Responsibilities
- Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions.
- Support paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.
- Define and maintain a clear event tracking structure, including event names, parameters, properties, and conversion definitions.
- Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns.
- Work with the tracking stack, including PostHog, GA4, Google Tag Manager (GTM), Meta Events Manager, Brevo, and Microsoft Clarity.
- Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data.
- Debug tracking issues and identify why an event or conversion is not firing correctly, rather than only setting up campaigns.
- Test and validate events across different platforms to ensure that data is being captured accurately and consistently.
- Ensure that key events and conversions are properly defined, recorded, and attributed across the relevant platforms.
- Assist with campaign setup, audience tracking, retargeting, and conversion measurement.
Requirements
- Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions.
- Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
- Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.
- Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution.
- Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly.
- Familiarity with server-side tracking / Conversions API is a strong plus.
- Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage.
- Comfortable working with data, spreadsheets, dashboards, and campaign performance reports.
- Strong attention to detail and a hands-on, problem-solving mindset.
Preferred
- Experience working across multiple paid media channels and the ability to quickly learn and troubleshoot new platforms are highly valued.
SPOTTER
Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world’s best Creators and brands. Creators working with Spotter can access the capital, knowledge, community, and personalized AI software products they need to succeed. With unique knowledge of how Creators work, the resources they need to grow, and the challenges they face, Spotter is empowering top YouTube Creators to succeed.Spotter has already deployed over $940 million to YouTube Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment by 2024. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Oct 2025Series Unknown • $89.1M
- Oct 2024Series Unknown • $25.5M
- Sep 2024Series Unknown • $7.4M
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