Paid Media Specialist

Responsibilities

• Paid media strategy and ownership
• Own day-to-day paid media activity across the Rhinox UK and US businesses.
• Develop channel and campaign strategies aligned with revenue targets, product priorities and wider marketing plans.
• Manage and allocate advertising budgets across platforms, markets, campaigns and product groups.
• Monitor budget pacing and proactively move investment towards areas delivering profitable growth.
• Identify where additional investment can be scaled profitably rather than working to arbitrary platform budgets.
• Understand the differences between the UK and US markets and manage them as separate commercial environments.
• Support annual and longer-term paid media budgeting and forecasting.
• Google Ads
• Take primary ownership of Google Ads, including:

Requirements

• Strong professional experience managing paid media or performance marketing accounts.
• Significant hands-on Google Ads experience.
• Strong Google Shopping and ecommerce advertising knowledge.
• Experience with Performance Max alongside traditional Search and Shopping campaigns.
• Experience managing Microsoft Advertising.
• Experience running Meta advertising.
• Strong understanding of ecommerce conversion funnels.
• Experience managing meaningful advertising budgets.
• Strong analytical and numerical ability.
• Experience interpreting ROAS, CPA, CPC, CVR and revenue performance.

Preferred

• Shopify experience.
• Google Merchant Center experience.
• Product-feed management experience.
• Experience managing both UK and US advertising accounts.
• Server-side tracking or first-party measurement experience.
• Experience with LinkedIn Ads and/or TikTok Ads.
• Experience working with large ecommerce catalogues.
• Experience with technical, automotive, engineering, manufacturing or construction-related products.
• Experience working with developers or technical teams on tracking and feed issues.
• Experience using feed-management platforms or building sophisticated feed rules.