Paid Media Specialist

Responsibilities

• Paid media strategy and ownership
• Own day-to-day paid media activity across the Rhinox UK and US businesses.
• Develop channel and campaign strategies aligned with revenue targets, product priorities and wider marketing plans.
• Manage and allocate advertising budgets across platforms, markets, campaigns and product groups.
• Monitor budget pacing and proactively move investment towards areas delivering profitable growth.
• Identify where additional investment can be scaled profitably rather than working to arbitrary platform budgets.
• Understand the differences between the UK and US markets and manage them as separate commercial environments.
• Support annual and longer-term paid media budgeting and forecasting.
• Take primary ownership of Google Ads, including: Search campaigns; Shopping campaigns; Performance Max; Brand and non-brand activity; Product and category-specific campaigns; Remarketing and audience activity; Campaign experiments and emerging Google advertising products; Search term and keyword management; Negative keyword strategy; Bid and budget optimisation; Audience, geographic, device and scheduling analysis; Landing-page and conversion-performance analysis.
• Take primary ownership of Microsoft Advertising, including: Search; Shopping; Performance Max and automated campaign formats where appropriate.; Product feed activity.; Budget and bidding optimisation.; Search-term and audience analysis.; Campaign testing.; Identifying areas where Microsoft can provide incremental and cost-efficient demand.

Requirements

• - Strong professional experience managing paid media or performance marketing accounts.
• - Significant hands-on Google Ads experience.
• - Strong Google Shopping and ecommerce advertising knowledge.
• - Experience with Performance Max alongside traditional Search and Shopping campaigns.
• - Experience managing Microsoft Advertising.
• - Experience running Meta advertising.
• - Strong understanding of ecommerce conversion funnels.
• - Experience managing meaningful advertising budgets.
• - Strong analytical and numerical ability.
• - Experience interpreting ROAS, CPA, CPC, CVR and revenue performance.

Preferred

• - Shopify experience.
• - Google Merchant Center experience.
• - Product-feed management experience.
• - Experience managing both UK and US advertising accounts.
• - Server-side tracking or first-party measurement experience.
• - Experience with LinkedIn Ads and/or TikTok Ads.
• - Experience working with large ecommerce catalogues.
• - Experience with technical, automotive, engineering, manufacturing or construction-related products.
• - Experience working with developers or technical teams on tracking and feed issues.
• - Experience using feed-management platforms or building sophisticated feed rules.