Paid Media Specialist

Paid Media Specialist - Greenford

London, UK (On-site)

£39K/yr – £45K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid media execution for attracting mid-career professionals and executives into education programs while aligning with brand and student recruitment goals.

Paid Media Execution: Lead multi-channel campaigns on Google, TikTok, and Meta to generate high-quality leads and maximize ROI.
Strategy & Tracking: Develop overarching paid media strategy and manage tracking, attribution, and reporting using CRM, GTM, GA, and Meta Business Manager.
Audience & Brand Alignment: Target professional audiences and maintain consistent brand positioning across touchpoints.

Job Description

Responsibilities

Paid Media & Digital Campaign Management: Lead, manage, and optimise multi-channel digital marketing campaigns across Google Ads (Search, Display, YouTube), TikTok Ads, and Meta (Facebook & Instagram) to drive high-quality leads and maximise ROI.
Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
Budget Management: Manage campaign budgets effectively to maximise ROI, cost-efficiency, and overall campaign performance.
Audience Targeting: Design and execute precise targeting strategies to reach mid-career professionals and senior-level decision-makers across relevant industries.
Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as CRM, Google Tag Manager, Google Analytics, Meta business manager.
Market Trends & Innovation: Stay up to date with the latest paid media trends, tools, and best practices to maintain a competitive advantage.

Requirements

Paid Media Expertise: 3–5+ years of experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions.
Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry-specific sectors.
Data & Analytical Skills: Strong analytical and reporting capabilities with hands-on experience using Google Analytics, Google Tag Manager, CRM, and Power BI.
Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
Collaboration: Ability to work independently while effectively collaborating with cross-functional and international teams.