Paid Media Specialist

Responsibilities

• You'll own paid media planning, buying, and optimisation end to end for your assigned markets, typically one or two, with flexibility to support others.
• You'll activate campaigns yourself across the full media funnel, across a diverse channel mix — performance: Google, Meta, TikTok, Snapchat, ASA, X; brand: social, programmatic display, video (CTV/OLV), audio; offline: OOH, TV / ATV, print and other traditional channels.
• You'll be hands-on in the ad platforms: setup, bidding, audiences, creative testing, QA, trafficking, and in-flight optimisation.
• You'll build media strategies that connect funnel objectives to Klarna's brand and growth KPIs.
• You'll report on performance, efficiency, and effectiveness, with clear recommendations.
• You'll work directly with ad platforms, publishers, sales houses, and ad tech vendors on what you buy.
• You'll pick up media operations where needed — platform access, billing, contracts, and vendor admin.
• You'll follow platform and channel developments and bring practical improvements into how the team plans and buys.

Requirements

• You're an experienced paid media specialist, typically with four or more years in media planning and buying.
• You've worked hands-on in an in-house media team, or an equivalent operator position. This isn't a position for someone whose primary experience is briefing and managing agencies.
• You've built, launched, and optimised campaigns in Google, Meta, and TikTok yourself.
• You've run Google UAC or App campaigns, or an equivalent app performance product, as part of a performance marketing mix.
• You've activated a full-funnel channel mix: search, social, programmatic, video, and offline channels such as OOH and TV or CTV — brand and performance, not only one or the other.
• You can work flexibly across several markets, with depth in the one or two you own as the primary focus.
• You turn data into action, and you keep campaigns, vendors, and internal partners moving to deadline

Preferred

• Programmatic buying experience in DV360 or another DSP
• GA4 or another measurement certification, or experience with testing or conversion optimisation
• Experience in fintech, e-commerce, or other high-volume media environments
• A degree in marketing, business, or a related field