Paid Media Manager at YDS Group | Leeds, UK | £45K/yr – £60K/yr

Paid Media Manager

Leeds, UK (On-site)

£45K/yr – £60K/yrManagerFull time

Posted 3 months ago

Own Google Ads strategy and delivery across two brands, turning budget into high-quality inquiries with testing, tracking, and clear ROI.

Channel ownership: end-to-end Google Ads across Search, Performance Max, display, and cross-brand coordination.
Measurement and optimization: robust tracking, attribution, bidding, landing-page alignment, and KPI tracing (CPL, ROAS, CR).
Testing cadence: constant ad, bidding, and landing-page experiments with decisive action from data.

Own end-to-end Google Ads strategy and delivery across both brands - Search, Performance Max, display and beyond.
Build, structure and continuously optimise campaigns for maximum return: keywords, bidding, ad copy, extensions, audiences and landing page alignment.
Manage budgets efficiently, allocating spend where it delivers the strongest return and protecting against waste.
Set up and own robust tracking, conversion measurement and attribution so every pound is accountable.
Run a continuous programme of testing - ad variants, bidding strategies, landing pages - and act decisively on what the data shows.
Report clearly on performance against agreed targets (cost per lead/acquisition, ROAS, conversion rate) and the story behind the numbers.
Stay ahead of platform changes, new features and best practice, bringing fresh thinking to keep us ahead of competitors.
Work closely with the wider team to align paid search with broader marketing activity and business goals.