Responsibilities

• Paid Media Management
• - Manage substantial budgets (£3M+ annually) across Google Ads, Meta, TikTok, Microsoft Ads and Reddit, working closely with the Head of Paid Media.
• - Lead all Paid Social campaigns, with a strong grasp of platform -specific audience mechanics, creative best practices and algorithm behaviour.
• - Build, launch and optimise campaigns end -to-end, from strategy through to post -campaign analysis.
• - Monitor daily performance across all channels, making real -time decisions on budget allocation, bid strategy and creative rotation.
• - Hit and improve KPIs including CPL, CPA, CPC, CTR, RoAS and lead volume targets.
• - Stay ahead of platform updates, beta features and new ad formats — and bring useful ones into the test plan.
• Analytics & Insight
• - Dive deep into campaign data at the creative, audience, placement and platform level to keepactivity on track and drive consistent improvements.
• - Own conversion tracking and attribution setup using GA4, Google Tag Manager, UTMs and platform pixels, including troubleshooting when data doesn't look right.

Requirements

• 6 - 8 years hands-on paid media experience, ideally within a lead generation environment
• Proven track record of managing multi-million-pound annual ad spend and reducing CPA / CPL while scaling volume
• Deep expertise in Meta Ads Manager and TikTok Ads Manager, campaign structure, optimisation levers and creative strategy
• Strong and hands-on working knowledge of Google Ads across Search, Display and Performance Max
• Hands-on with GA4, Google Tag Manager — comfortable implementing tracking, not just reading it
• Highly numerate with strong Excel / Google Sheets skills; able to build your own reports and analyse data independently
• Naturally curious and data-driven, with a genuine interest in what makes campaigns work
• Detail-oriented while maintaining sight of the bigger picture
• Proactive and solutions-focused: identifies opportunities and issues early, investigates them thoroughly and brings clear recommendations rather than simply presenting data or problems
• Clear communicator who can present performance data and strategic recommendations with confidence

Preferred

• Multi-channel breadth; exposure to Microsoft Ads, Reddit Ads or other emerging platforms is a real plus
• Direct experience running paid media and paid social campaigns in the US market
• Background in lead generation, including CPL and margin optimisation and lead quality analysis
• Experience working across lead gen environments
• Comfort with data analysis, working with large datasets or attribution modelling
• Experience managing campaigns at agency level (multi-client) as well as in-house

Benefits

• Company pension
• Wellbeing and employee support programme
• Access to discounted gym memberships and an on-demand GP service
• Retail and leisure discounts across leading brands (Café Nero, Asos, Adidas, and more)
• Opportunities for professional development and funded training
• Regular team meet-ups and company events throughout the year
• Annual summer and Christmas celebrations
• Free food Fridays and fresh fruit available for staff working on site
• Discounted garage services for vehicle owners
• Counselling and financial assistance helplines