Paid Media Manager

Responsibilities

• Own and develop Oliver’s Travels’ paid media strategy and roadmap, with responsibility for driving profitable bookings, enquiries and revenue.
• Manage a significant and growing paid media budget across channels, campaigns and markets, allocating investment towards the strongest commercial opportunities.
• Own paid acquisition across the full channel mix, including Google Ads, Meta, Microsoft Ads, YouTube, display, retargeting and emerging channels.
• Own paid media planning and forecasting, balancing demand capture and generation while identifying opportunities to scale profitable growth.
• Work effectively with internal teams, platform partners and external agency support to ensure activity is aligned to our strategy, priorities and performance targets.
• Stay ahead of developments across paid media, automation and AI, testing new channels, technologies and approaches that could improve performance.
• Work hands-on within advertising platforms to build, manage and optimise campaigns across targeting, audiences, bidding, budgets, search terms, feeds and other key performance levers.
• Continually optimise towards agreed commercial metrics including bookings, revenue, ROAS, CPA/CAC, enquiry volume and cost per enquiry.
• Develop and deliver a structured testing roadmap across campaigns, audiences, bidding, landing pages, messaging and creative.
• Work collaboratively with internal teams and external partners to deliver activity, while maintaining strong visibility and ownership of account performance.

Requirements

• Around 3–5 years’ hands-on paid media experience, with a strong track record of delivering measurable commercial growth.
• Demonstratable experience taking ownership of large annual paid media accounts/budgets.
• Advanced hands-on knowledge of Google Ads, including Search and Performance Max, alongside strong experience with Meta Ads.
• Experience across additional channels such as Microsoft Ads, YouTube, display and other paid social platforms is advantageous.
• Strong commercial and analytical skills, with experience optimising investment towards revenue, ROAS, CPA/CAC and other profitability-based metrics.
• Experience generating both online transactions and leads/enquiries, with an understanding of downstream conversion and lead quality.
• Strong knowledge of measurement, including GA4, conversion tracking, attribution, audience strategy and first-party data.
• A strong testing mindset, with experience designing and evaluating meaningful campaign experiments.
• Experience managing or mentoring another team member.
• Experience working effectively with agencies and external partners while retaining ownership of strategy and performance.