Paid Media Manager

Responsibilities

• You\'ll plan, manage and optimise paid media campaigns for a mix of B2B clients across every major platform.
• Build and manage Google Ads campaigns across Search, Display and Performance Max
• Plan and run paid social campaigns across Meta and LinkedIn, from audience strategy through to creative testing
• Lead on strategy, execution and optimisation, with a clear focus on ROI and conversion metrics
• Communicate campaign results and recommendations clearly to clients and internal stakeholders
• Contribute to new business proposals and support the growth of our paid media offering
• Keep on top of platform changes, emerging tools and performance trends across search and social
• Set clear campaign goals and manage budgets to drive high-quality leads and conversions
• Use audience signals, asset testing and structured reporting to get the most from PMax and paid social alike
• Run structured A/B tests across creative, copy, audiences and targeting

Requirements

• 2+ years' experience managing paid media campaigns in an agency or performance marketing environment
• Strong working knowledge of Search and Display campaign setup and structure
• Hands-on experience with Performance Max e.g. asset groups, targeting, audience signals and optimisation
• Practical experience running Meta Ads and LinkedIn Ads for lead generation or ecommerce
• Confidence with remarketing across both search and social
• Comfortable working with GA4, Google Tag Manager and conversion tracking tools
• Strong communication skills - able to explain campaign performance clearly to clients

Preferred

• Bonus: experience with B2B lead generation campaigns in sectors such as accountancy, legal or SaaS