Responsibilities

• Independently oversee and allocate paid media budgets across all active channels, providing weekly and monthly recommendations to leadership based on performance trends
• Develop and implement paid media strategies across Google Ads, Meta/Facebook Ads, Microsoft Ads, and PPL networks, ensuring alignment with business goals and revenue targets
• In partnership with the Senior Paid Media Manager, develop campaign priorities, ad creative direction, and audience segmentation
• Maintain pacing documentation to ensure budgets and lead volume targets stay aligned with media plan projections
• Track, analyze, and report on paid media KPIs across all active channels, delivering regular performance summaries to marketing stakeholders with clear insights tied to pipeline, MQL, and revenue goals.
• Monitor and continuously optimize evergreen and seasonal campaigns across paid search and paid social channels
• Research, build, and launch new campaigns across self-serve advertising platforms
• Deploy A/B testing and conversion rate optimization (CRO) tactics on a regular cadence across all relevant platforms including but not limited to landing page design, bidding strategies, ad copy, and ad imagery
• Make data-driven recommendations on new audiences and emerging platforms
• Collaborate with cross-departmental leaders to integrate paid media insights into company-wide marketing and sales initiatives

Requirements

• 5+ years of hands-on paid media experience, either in-house or at an agency
• Demonstrated expertise managing Google Ads, Meta/Facebook Ads, and Microsoft Ads
• Experience in a B2B SaaS environment with an understanding of longer sales cycles and MQL/pipeline metrics
• Strong analytical skills with the ability to interpret data and translate it into clear strategic recommendations
• Proven track record of independently managing and optimizing multi-channel paid media budgets
• Solid understanding of conversion tracking, attribution models, and marketing analytics
• Proficiency with reporting tools and CRM-integrated marketing analytics (e.g., Salesforce)
• Familiarity with AI-powered tools and workflows for paid media
• Excellent attention to detail with the ability to manage multiple campaigns and priorities simultaneously

Preferred

• Experience with pay-per-lead (PPL) platforms and performance-based media buying
• Hands-on experience with TikTok Ads Manager
• Familiarity with OpenAI advertising products or AI-powered media platforms
• Experience with CTV or programmatic advertising platforms
• Familiarity with Marketo, HubSpot, or similar marketing automation platforms
• Background in heavy-duty, trucking, fleet, or automotive verticals is a plus