Own client-aligned paid media execution, from day-to-day account management to testing and roadmaps, driving results against each client’s business goals.

• Client Strategy: Work directly with clients to understand business goals and align paid media performance with those goals
• Vendor Relationships: Maintain a strong relationship with vendors and suppliers, working to get insights and the latest beta to improve client performance
• Account Management: Own day-to-day management of accounts
• Channel Knowledge: Keep a consistent in-depth knowledge level of paid channels
• Client Communication: Be client-facing, maintaining direct contact with your clients and attending and leading weekly calls with clients
• Goal Alignment: Understand the goals of the accounts and align strategy to those goals
• Media Planning: Prepare and complete media plans to then pitch to strategist for approval with rationale
• Roadmapping & Testing: Prepare road maps to help increase the performance of the accounts in line with the client’s business goals, along with robust testing plans
• Continuous Testing: Always be testing
• Quality & Audit: Regularly audit accounts to make sure basics are being applied in accounts