Responsibilities

• Act as strategic leader for all media strategy across all channels: Print/PPC/Meta/Display/Local Search/Paid social/OOH, working closely with VP Marketing, Paid Media Manager, Global and appointed agency to ensure a balance of brand awareness vs revenue-driving activity for every property (and in turn drive awareness of the Belmond brand)
• Work closely with agencies of record to create a full-year media plan to support across all hero, cultural and commercial campaigns, working closely with the Senior Brand Campaign Manager, Global, to align on objectives and strategy
• Support full funnel media activity across all channels, ensuring the right balance of awareness, engagement and conversion. Optimise existing always-on media approach, ensuring assets are best-in-class
• Build a property-first media approach with cluster leads, ensuring paid media strategy will effectively target the right audiences (inbound marketing)
• Support Outbound/source city strategy by layering in new source cities into media target audiences
• Develop an effective SOS model to support risk properties, working hand in hand with cluster leads, revenue team and Senior Brand Campaign Manager, Global
• Deepen understanding of existing and future audiences, working closely with the Digital Innovation team to further develop tangible personas that can be used for Media targeting
• Work closely with CRM and Web teams to ensure data and learnings are constantly taken into consideration when forming media strategy and delivery
• With agencies of record, select appropriate media partners that will best deliver on objectives – constantly evaluate performance vs benchmarks and ROI
• Spearhead ‘test and learn’ strategy with new media channels, assets and partners (eg, creators, affiliates)

Benefits

• What We Offer At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other. This is your moment. Apply today!