Paid Media & Digital Marketing Specialist

Responsibilities

• Plan, set up, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
• Manage campaign budgets effectively, ensuring efficient spend and strong return on ad spend (ROAS).
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Write and test ad copy, creative briefs, and landing page recommendations to improve conversion rates.
• Monitor campaign performance daily/weekly, making data-driven adjustments to bidding, targeting, and creative.
• Run A/B tests across ads, landing pages, and audiences to continually improve performance.
• Support the wider digital marketing strategy, including SEO, email marketing, and social media where required.
• Track, report, and analyse key performance metrics (leads, cost per acquisition, conversion rates, ROI) using tools such as Google Analytics, Google Tag Manager, and platform-native reporting.
• Produce regular performance reports for stakeholders, translating data into clear, actionable insights.
• Manage tracking and attribution setup, ensuring accurate lead and conversion tracking across channels.

Requirements

• Proven experience managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, or similar), with a track record of delivering measurable results.
• Strong analytical skills, with experience using Google Analytics (GA4), Google Tag Manager, and campaign reporting tools.
• Good understanding of digital marketing principles, including SEO, conversion rate optimisation, and audience targeting.
• Experience managing advertising budgets and optimising for ROI/ROAS.
• Strong written communication skills, with the ability to write compelling ad copy.
• Comfortable working with data and translating it into clear insights and recommendations.

Preferred

• Relevant certifications (e.g. Google Ads, Meta Blueprint, Google Analytics).
• Experience marketing professional services (legal, financial, or similar regulated sectors).
• Familiarity with CRM systems and lead tracking/attribution tools.
• Basic design skills or experience briefing creative/design teams.
• Experience with email marketing platforms and/or marketing automation tools.
• Personal Attributes