Paid Media Analyst

Santa Monica, CA (Hybrid)

$68K/yr – $95K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution across multiple platforms to hit KPIs.

  • Own the end-to-end campaign optimization across Meta, TikTok, Pinterest, Snapchat, and others.
  • Must-have: Data-driven with Excel and Google Analytics to drive ROI.
  • Standout: startup-ready cross-functional collaborator.

Job Description

Responsibilities

  • Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels
  • Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
  • Manage log of all important media decisions
  • Communicate accurate and timely daily results to leadership
  • Identify trends and insights to track, monitor, and optimize performance against key KPIs
  • Troubleshoot and solving technical issues including feed management and data tracking
  • Collaborate with internal teams and external partners to optimize performance
  • Remain up to date on industry best practices and new developments

Requirements

  • Experience in Paid Media, managing a high volume of campaigns (0-2 years)
  • Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce preferred
  • Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
  • Budgetary experience including proven optimization for strong ROI required
  • Bachelor’s Degree
  • Strong leadership & communication skills: listen, mentor, and teach by example
  • Ability to manage multiple moving pieces
  • Strong time management and prioritization skills
  • Adaptable to new social platforms and advertising technologies
  • Thoughtful and self-reflective, willingness to learn

Preferred

  • Startup and/or e-commerce experience is a plus
  • Passion for e-commerce, consumer retail and/or digital marketing is a plus

Benefits

  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers