Responsibilities

• Identify social media trends, topics, and opportunities that can help us reach new audiences
• Adapt our existing content for different social media platforms, including TikTok, Instagram, Facebook, and other emerging platforms
• Research hashtags, keywords, trends, and audience interests
• Help develop creative ideas for posts, videos, reels, and other engaging content
• Monitor social media engagement and analytics and help identify what is working
• Help increase followers, engagement, and participation in our free programs
• Experiment with new ideas, formats, and platforms
• Help us build an authentic, positive online community focused on mindfulness and mental wellness
• Bring fresh ideas and a college-student perspective to our social media strategy

Requirements

• A genuine interest in social media, digital communities, wellness, or mental health
• Strong familiarity with platforms such as TikTok, Instagram, Facebook, and YouTube
• An understanding of what makes social media content engaging and shareable
• Experience growing a personal social media account, college club, student organization, or community page
• Experience creating social media posts, reels, videos, graphics, or other digital content
• Curiosity about social media trends and a willingness to experiment with new ideas
• Good communication skills and the ability to work independently
• Creativity, enthusiasm, and initiative
• Professional experience is not required. We are especially interested in students who can demonstrate that they understand social media and have successfully created or grown an online presence, even through their own personal, college, or community accounts.