Greenbaum Stiers Strategic Marketing Group

Paid Advertising Specialist

USA (Unknown)

$60K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize multiple paid media accounts to drive lead quantity and quality, using data-driven optimization, KPI monitoring, and clear cross-team communication.

Manage and optimize 15-20 paid media accounts
Present data-driven recommendations
Communicate campaign performance clearly with internal team members

Job Description

Responsibilities

Manage and optimize 15-20 paid media accounts
Monitor campaigns against established KPIs
Analyze cost per lead, cost per booked appointment, and customer acquisition cost
Optimize budgets, bidding strategies, campaign structure, keywords, audiences, and ad creative
Review search terms and identify new opportunities
Troubleshoot tracking and conversion issues
Identify performance trends before they become larger problems
Present data-driven recommendations
Communicate campaign performance clearly with internal team members
Help improve both lead quantity and lead quality

Requirements

3+ years of paid media experience
Strong Google Ads experience
Experience with Microsoft Ads and Meta Ads
Experience managing real advertising budgets
Strong understanding of lead generation
Ability to evaluate performance beyond platform metrics
Strong communication and organizational skills
Ability to work Eastern Time business hours
Applicants must be authorized to work in the United States.

Preferred

Home services marketing
Google Local Services Ads
Offline conversion tracking
Revenue attribution
Landing page optimization
Conversion rate optimization (CRO)
ServiceTitan

Benefits

Health, dental, and vision insurance
401(k) with company match
Paid time off
Paid holidays
Career growth opportunities
Clear path to increased responsibility and compensation

Greenbaum Stiers Strategic Marketing Group

Greenbaum Stiers is a Columbus, Ohio based marketing team with over 40+ years of experience in the home service industry. We specialize in partnering with business owners to create unique lead generation strategies, tailored to thier specific business goals and services offered. Our boutique approach and expert team can provide solutions for every part of your business, from website development, SEO, branding, or advertising, we're here to help you create your marketing roadmap to success.

Founded in 2017

Columbus, Ohio, USA

www.greenbaumstiers.com