Responsibilities

• Onboarding: Responsible for onboarding new Meta ads accounts and gaining access to the profiles needed to run ads.
• Build Out : Responsible for developing campaign strategy, creatives, A/B tests, providing direction for landing pages and feedback, etc. Responsible for uploading creatives, building out ad campaigns, developing audiences, setting up Pixels and tracking, form fills, etc.
• Education: Responsible for staying up to date with Meta ad updates.
• Processes: Assist in updating and maintaining our Meta ads processes. This will include our step by step onboarding process, our step by step weekly process and our step by step monthly process for each account.
• Reporting: Ensuring that each account has reporting run and loaded into the client folder twice a month.

Requirements

• Meet at least once a week with the account manager and anyone else responsible for Meta ad funnels or build outs
• Meet deadlines and check Click Up every day for task management.
• Maintain an in-depth understanding of the Meta ad process and Ads Manager.
• Communicate when there seems to be issues on accounts, suspensions or things that need to be addressed with our clients or with the Account Manager overseeing that account.
• Strict attention to detail
• Excellent communication skills and ability to relay ideas clearly
• Ability to manage multiple tasks consecutively
• Ability to problem solve and provide effective solutions to issues as they arise
• Ability to create strategic marketing campaigns and initiatives