Paid Ads Designer at IMPACT | Cheshire, CT | $60K/yr – $70K/yr

Paid Ads Designer

Cheshire, CT (Remote)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end creative and production strategy for performance-driven digital ads, guiding research, concepting, asset creation, QA, and client-facing storytelling across Meta, Google, and LinkedIn.

Lead design strategy, asset production, and client communication
Oversee QA, contractor management, and fast, clear revision cycles

Job Description

Responsibilities

Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data
Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards
Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back
The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it
Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus
Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out
Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold

Requirements

3-5 years designing digital ad creative (agency or in-house performance marketing)
A portfolio of direct-response work with proven results
Deep understanding of branding & digital buyer psychology
Advanced proficiency in: Adobe photoshop, Google Business Suite
Fluency in Figma
Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
Comfort attending video calls and talking strategy with clients
Meticulous attention to detail (typos, alignment, brand compliance)
Strong written communication; you'll explain creative decisions to clients and teammates in writing daily
You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama

Preferred

AI-assisted image generation or enhancement
Background removal, upscaling, smart resizing
Template-based workflows
Any AI tools that reduce repetitive effort without sacrificing quality
Scriptwriting & video editing skills
Experience inside an EOS, Traction, or ScalingUp company
Familiarity with Looker Studio, Google Analytics, or other reporting tools
Comfortable using AI tools (Claude, ChatGPT) inside daily ops workflows

Benefits

Health, vision, and dental coverage
401(k) with company match
Paid time off and a flexible work schedule
Paid parental leave to support your growing family
We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.

IMPACT

At Impact, we specialize in helping businesses unlock growth through powerful, performance-driven sales and marketing solutions. Our mission is to bridge the gap between strategy and execution—creating systems that drive leads, close deals, and build brand loyalty.We go beyond tactics. We immerse ourselves in your business, understand your goals, and act as an extension of your team. We believe great growth comes from collaboration, consistency, and a deep understanding of your customer journey.

New York, New York, USA

287 employees (28 in marketing)

www.shapeyourimpact.com