Responsibilities

• Creating an emotional link between the products we make, and our customers is the work of our H-E-B Own Brand Team. Own Brand Managers are true brand champions, responsible for development and growth of our brands across their respective business areas.
• As an Own Brand Manager, you'll define and develop brand strategies within your business areas, manage new product development, create launch plans, and oversee product lifecycle (marketing) of products.
• a related degree and 3+ years of industry experience
• Collaboratively develops Own Brand (OB) strategies; promotes brand growth and expansion via brand plans; uses various data to drive volume and profitability
• Develops / makes recommendations on business 3-/ 5-year plans grounded in consumer insights, financial data
• Assesses financial health / performance of the business area; provides recommendations
• Perfects business analyses / synthesizes insights and data to fuel innovative ideas and deliver on strategic objectives; gains alignment on / leads those initiatives
• Determines goals and objectives of OB branding strategies; defines design strategy; provides guidelines for OB package design and marketing materials
• Ensures integrity of product development process
• Collaboratively executes creation / maintenance of brand presence across our digital channels

Requirements

• a related degree and 3+ years of industry experience
• Proficiency in MS Office
• Advanced project management and time-management skills
• Advanced communication skills
• Advanced facilitation skills
• Ability to manage / shift focus between multiple, concurrent priorities and projects while staying flexible and cool under pressure; attention to detail