Responsibilities

• Content Strategy & Calendar Management: Own and manage the global content calendar across all employer brand social channels, ensuring strategic alignment with hiring priorities, recruitment events, and business objectives. Drive content planning and execution while maintaining flexibility for real-time opportunities and emerging priorities.
• Stakeholder Management: Partner with recruitment teams and business leaders to align social strategy with hiring priorities
• Innovation: Drive experimentation and testing of new social platforms and formats to reach diverse talent pools
• Content Ownership: Conceptualize and execute best-in-class social content – using a range of formats and tactics – that’s driven by customer obsession, audience insights, social trends, and the public environment.
• Social Series Development: Develop and execute content series across Amazon’s verticals and priorities
• Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
• Platforms: Stay on top of the latest trends and developments across all social media platforms, while making sure content is tailored to the audiences and nuances of specific channels.
• Social tactics: Use influencers, partnerships, collaborations, and other tactics to drive business goals and content performance.
• Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.
• Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools

Preferred

• Experience with employer brand social media metrics and recruitment marketing
• Knowledge of recruiting/hiring trends and talent acquisition landscape
• Experience managing social media crisis communications

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching, paid time off, and parental leave.