Organic Growth Strategist: SEO & Content
Boca Raton, FL (Unknown)
Posted 2 days ago
Job Summary
Own the end-to-end SEO and content strategy for clients, from audits and roadmaps to AI-driven visibility and stakeholder buy-in, while leading content execution and data-driven optimization.
- Define growth roadmaps and actionable recommendations
- Align cross-functional teams for implementation
- Monitor performance and translate insights into strategic actions
Job Description
Responsibilities
- Lead comprehensive SEO & content audits of client websites, identifying structural, topical, and competitive gaps that hinder or could improve organic growth.
- Develop actionable, prioritized organic search growth roadmaps, focused on improving business KPIs using content, SEO fundamentals, and AI-search considerations.
- Assess and optimize clients’ visibility within both traditional search engines and generative AI answer engines, including content architecture, entity optimization, and brand authority signals.
- Own the strategic narrative by presenting findings, advocating for recommendations, and securing client buy-in through clear, confident communication.
- Guide content execution, including on-site optimization, IA recommendations, and collaboration with designers.
- Produce high-impact content as needed (service and product pages, resource articles, landing pages, UX copy) to support strategic initiatives.
- Monitor and interpret performance data (rankings, traffic, visibility, competitive shifts, AI-generated summaries) and translate insights into new strategic actions.
- Stay ahead of SEO and generative AI trends and proactively incorporate emerging best practices into client strategies.
- Collaborate cross-functionally to ensure recommendations are viable, aligned, and implemented accurately.
Requirements
- Excellent writing skills (digital copy) required – samples will be requested.
- Demonstrated experience building and presenting SEO/GEO-driven content strategies, not just producing content.
- Strong understanding of organic search fundamentals
- Experience with or strong interest in generative AI’s impact on search visibility and how brands must adapt content to surface in AI-generated responses.
- Ability to analyze website performance data (GA, GSC, SEO tools) and turn findings into prioritized action.
- Excellent communication skills with the ability to persuade, educate, and guide clients on strategic decisions.
- Strong writing and editing skills (digital copy), demonstrating clarity, structure, and persuasive reasoning.
- Expert attention to detail.
- Understanding of website UX, content architecture, and the relationship between content, design, and conversion.
- Understanding of website fundamentals and general limitations.
Benefits
- Competitive Salary & Bonus Plans
- Medical, Dental, Vision & Life Insurance
- Philanthropic Events
- Employee of the Month, Quarter & Year Awards
- 401(k) Plan with Profit Sharing
- Paid Holidays & Vacation Days
- Milestone Awards for Tenure
- Team Building Activities
- Monthly “ All Agency” Update & Town Hall
- Remote Working (WFH)
MoreVisibility
MoreVisibility is a Digital Strategy leader and part of a very select group of agencies certified in both Google Ads and Analytics. Our team includes specialists in SEO/AIO, SEM, Brand Strategy, Content, Social Media, and Analytics.Our team is performance driven, strategy-led and AI powered. We are wired to deliver you results and success. MoreVisibility is proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and delivering results set us apart.The greatest strength of MoreVisibility is our highly skilled, collaborative and tenured team. We make a difference. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their marketing campaigns.Please explore the insights and resources on our website. We would welcome an opportunity to learn about your marketing objectives and see how we can support achieving your goals.
