Responsibilities

• Build, traffic, and launch paid campaigns across, ensuring every campaign goes live on time, on budget, and to spec.
• Execute campaign setup including audience targeting, creative assignment, bid strategy configuration, and naming conventions in accordance with team standards.
• Perform thorough pre-launch QA to ensure tracking, creative, and targeting are correctly implemented across all campaigns and ad sets.
• Maintain accurate and up-to-date budget pacing, campaign structure, and account organization across all active accounts.
• Monitor campaign performance on a daily basis, flagging anomalies and opportunities to the Social Lead and recommending optimization actions.
• Execute in-platform optimizations including bid adjustments, audience refinements, budget reallocation, and creative rotations based on performance data.
• Support the build and execution of A/B tests, documenting results clearly and contributing to the team’s broader test-and-learn culture.
• Assist with campaign troubleshooting across tracking, delivery, and creative issues, escalating as needed.
• Pull, compile, and format regular performance reports across assigned campaigns and accounts, surfacing key trends and insights for internal stakeholders.
• Maintain accuracy and consistency of reporting data, supporting the team’s broader analytics and measurement workflows.