Responsibilities

• Audience Management & Activation
• Build, manage, and optimize digital marketing audiences using first-party customer data.
• Create audience strategies and segments that support marketing acquisition, engagement, and retention objectives.
• Syndicate and activate audiences across external digital platforms, including Google, Meta, and other paid media channels.
• Partner with marketing, analytics, and data teams to ensure audience accuracy, performance, and compliance.
• Personalization & Mobile Experience Delivery
• Build and deploy targeted marketing placements within digital channels, including mobile applications and digital experiences.
• Leverage Salesforce Marketing Cloud, Data Cloud, Personalization, and other customer engagement platforms to deliver personalized customer experiences.
• Utilize platforms such as Amplitude and other targeting solutions to support audience selection, testing, and optimization.
• Support campaign experimentation, personalization strategies, and customer journey execution.

Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships

Preferred

• Experience working with audience management and customer data platforms.
• Hands-on experience with: Salesforce Marketing Cloud; Salesforce Data Cloud; Salesforce Personalization; Adobe Audience Manager; Digital advertising platforms (Google, Meta); Experience writing and troubleshooting JSON configurations; Basic to intermediate Python programming skills; Strong quality assurance and testing capabilities; Knowledge of digital analytics platforms such as Amplitude, Adobe Analytics, or Google Analytics; Experience with customer data activation and identity-based marketing strategies.