Responsibilities

• Channel Strategy & Insights
• Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.
• Build out creative testing roadmap, manage process across stakeholders
• Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth. Document all insights for future reference.
• Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.
• Creative Briefing & Development
• Translate performance data and consumer insights into clear, inspiring creative briefs.
• Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.
• Drive creative across ad types including:
• UGC and creator-led ads (authentic, relatable storytelling)

Requirements

• Bachelor Degree in related field or equivalent experience
• Minimum of 10 years of experience in digital marketing, performance creative strategy, or growth-oriented content development.
• Background in agency or in-house eCommerce brand environment preferred.
• Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon.
• Strong proficiency in Asana, Motion, Figma and Claude.
• Proven success translating data and insights into creative briefs that drive measurable results.
• Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality).
• Exceptional communication and presentation skills.
• Collaborative, resourceful, and energized by fast-moving creative environments.

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle