Responsibilities

• Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs

Requirements

• Bachelor’s degree in marketing, business, or related field or equivalent combination of relevant education and experience.
• 5-10 year’s work experience in the field of marketing
• Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
• Thorough understanding of branding principles and marketing tactics
• Strong presentation skills
• Heavy travel will be required – domestic and international
• Comfortable working outdoors for extended periods of time
• Weekend and/or evening hours expected

Preferred

• Demonstrated experience within the off-roading space
• Ability to coordinate projects across multiple teams and race series
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Strong program management skills, with ability to manage multiple projects simultaneously
• Experience delivering results on-time and within budget

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.