Responsibilities

• National Field Program Leadership
• Own the day-to-day field execution strategy for a nationwide on-premise and off-premise sampling program.
• Translate client objectives, brand strategy, program goals, and KPIs into clear direction for regional and market-level teams.
• Develop and maintain national field execution plans, timelines, staffing models, and operational processes.
• Partner with the Account Director, Field to ensure national strategy is translated effectively into market-level execution.
• Establish consistent standards and best practices across all markets while accounting for local market needs.
• Monitor program performance and proactively identify opportunities to improve execution, productivity, and consumer engagement.
• Serve as the primary escalation point for field-related challenges and ensure issues are resolved quickly and appropriately.
• Maintain strong communication and alignment across agency leadership, client teams, field leadership, and market-level staff.
• Field Team Leadership

Requirements

• 7+ years of experience in field marketing, experiential marketing, brand activation, account management, or a related discipline.
• Proven experience leading large-scale, multi-market or national field programs.
• Demonstrated experience managing and developing regional field leaders and large field teams.
• Experience with on-premise and off-premise sampling programs strongly preferred.
• Adult beverage, CPG, beverage alcohol, or regulated consumer products experience strongly preferred.
• Strong understanding of field staffing, recruiting, training, market execution, sampling, reporting, and operational logistics.
• Experience working across multiple states and navigating varying local market requirements.
• Strong knowledge of field marketing best practices and operational processes.
• Excellent organizational and project management skills with the ability to manage multiple markets and priorities simultaneously.
• Strong analytical and reporting skills with the ability to translate field data into actionable insights.