National Director, Field Campaign & Market Growth

USA (Unknown)

$118K/yr – $128K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

Job Summary

Own the strategic direction and execution of ADA core campaigns and major events, driving multi‑million dollar revenue growth while leading national teams and field partners.

  • Lead strategic planning and KPIs across campaigns
  • Oversee nationwide peer-to-peer events and market growth
  • Develop training and coaching for development staff

Job Description

Responsibilities

  • Provide strategic leadership & direction for ADA’s Core Campaigns, Tour de Cure, Step Out Walk, State of Diabetes & Special Events.
  • Provide ongoing, comprehensive and strategic planning for Core Campaigns to ensure revenue goals are achieved
  • Proven track record of executing large-scale, seven-figure nonprofit peer to peer fundraising events
  • Responsible for driving $10+ million through ADA’s Core Campaigns, Tour de Cure, Step Out Walk, State of Diabetes & Special Events through market consulting
  • Actively examine revenue and leadership trends within markets for opportunities and threats to ensure sustained year-over-year revenue growth and to shape overall campaign strategy
  • Conduct comprehensive assessments of Tour de Cure, Step Out Walk, State of Diabetes & Special Events identifying areas for improvement and growth
  • Ability to analyze data and trends to identify if the campaign is on target to achieve goal and work to ensure consistency and standardization of best practices
  • In collaboration with VP and TVPs, establish event KPI metrics that effectively track market performance
  • Lead strategy for coaching and training for development staff on campaign best practices
  • Identify markets/campaigns for breakout revenue growth

Requirements

  • Bachelor’s Degree
  • 7+ years experience in a leadership role including national campaign oversight
  • 5+ years managing a peer-to-peer and/or endurance campaign/program
  • Strategic thinker that can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute those plans
  • Demonstrated success with securing and managing high level executive volunteers
  • Excellent customer service skills
  • Strong communication skills
  • Experience working in Salesforce, Microsoft programs & BBCRM

Benefits

  • Industry competitive base pay. Base offers are determined by several factors including but not limited to your relevant work experience, education, certifications, location, internal pay equity, etc.
  • A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards
  • Generous Paid Time Off, including holidays, vacation days, personal days and sick days
  • Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance, and retirement savings
  • Guided by our mission, we provide full diabetes supply coverage through our medical benefits program
  • A company focus on offering mental health programs and work/life balance with most of our employees working remote
  • Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions
American Diabetes Association logo

American Diabetes Association

2.6 Glassdoor

We’re uplifting people with #diabetes, breaking down barriers to affordable care, funding lifesaving research, and doing everything we can to end diabetes. Explore the ADA’s Community Guidelines and join us in creating a positive community that uplifts people affected by diabetes: bit.ly/3xgzls7.

Founded in 1940
Arlington, Virginia, USA
1.2K employees (92 in marketing)
30% recommend to a friend
49% CEO approval

Salaries

Posted range

$118K/yr – $128K/yr

Taken straight from the job posting.

See all American Diabetes Association salaries

Marketing Team

Marketing Team Size
86 (7% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.5M
Last Raise
$2.6M
Grant, 2 months ago

Funding History

  • Jan 2026
    Grant • $2.6M
  • Aug 2025
    Grant • $100K
  • Oct 2024
    Grant

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$461.8K
Traffic Source Mix
Search
64%
Direct
28.8%
Referral
5.1%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~1.2K

Recent News

American Diabetes Association logo

National Director, Field Campaign & Market Growth

American Diabetes Association · USA · Unknown