National Director, Field Campaign & Market Growth
USA (Unknown)
$118K/yr – $128K/yrDirector/Executive7+ years expFull time
Posted 2 weeks ago
Job Summary
Own the strategic direction and execution of ADA core campaigns and major events, driving multi‑million dollar revenue growth while leading national teams and field partners.
- Lead strategic planning and KPIs across campaigns
- Oversee nationwide peer-to-peer events and market growth
- Develop training and coaching for development staff
Job Description
Responsibilities
- Provide strategic leadership & direction for ADA’s Core Campaigns, Tour de Cure, Step Out Walk, State of Diabetes & Special Events.
- Provide ongoing, comprehensive and strategic planning for Core Campaigns to ensure revenue goals are achieved
- Proven track record of executing large-scale, seven-figure nonprofit peer to peer fundraising events
- Responsible for driving $10+ million through ADA’s Core Campaigns, Tour de Cure, Step Out Walk, State of Diabetes & Special Events through market consulting
- Actively examine revenue and leadership trends within markets for opportunities and threats to ensure sustained year-over-year revenue growth and to shape overall campaign strategy
- Conduct comprehensive assessments of Tour de Cure, Step Out Walk, State of Diabetes & Special Events identifying areas for improvement and growth
- Ability to analyze data and trends to identify if the campaign is on target to achieve goal and work to ensure consistency and standardization of best practices
- In collaboration with VP and TVPs, establish event KPI metrics that effectively track market performance
- Lead strategy for coaching and training for development staff on campaign best practices
- Identify markets/campaigns for breakout revenue growth
Requirements
- Bachelor’s Degree
- 7+ years experience in a leadership role including national campaign oversight
- 5+ years managing a peer-to-peer and/or endurance campaign/program
- Strategic thinker that can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute those plans
- Demonstrated success with securing and managing high level executive volunteers
- Excellent customer service skills
- Strong communication skills
- Experience working in Salesforce, Microsoft programs & BBCRM
Benefits
- Industry competitive base pay. Base offers are determined by several factors including but not limited to your relevant work experience, education, certifications, location, internal pay equity, etc.
- A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards
- Generous Paid Time Off, including holidays, vacation days, personal days and sick days
- Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance, and retirement savings
- Guided by our mission, we provide full diabetes supply coverage through our medical benefits program
- A company focus on offering mental health programs and work/life balance with most of our employees working remote
- Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions
We’re uplifting people with #diabetes, breaking down barriers to affordable care, funding lifesaving research, and doing everything we can to end diabetes. Explore the ADA’s Community Guidelines and join us in creating a positive community that uplifts people affected by diabetes: bit.ly/3xgzls7.
Founded in 1940
Arlington, Virginia, USA
1.2K employees (92 in marketing)
30% recommend to a friend
49% CEO approval
Salaries
Posted range
$118K/yr – $128K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (7% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$6.5M
Last Raise
$2.6M
Grant, 2 months ago
Funding History
- Jan 2026Grant • $2.6M
- Aug 2025Grant • $100K
- Oct 2024Grant
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$461.8K
Traffic Source Mix
Search
64%
Direct
28.8%
Referral
5.1%
Social
1%
Paid
0.9%
Headcount Trend
Current headcount: ~1.2K











































