About The Company
Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance metrics. With over a decade of industry experience and a portfolio of more than 420 B2B brands, Directive has established itself as a leader in performance-driven marketing solutions. The agency operates through three specialized divisions: Performance, Communications, and Commerce, which collaborate seamlessly to share insights and optimize revenue generation. Their comprehensive approach encompasses Paid Media, Content Marketing, Public Relations, Paid Social, Marketplace, and Lifecycle Marketing, all unified under the innovative methodology DiscoverabilityOS™. This system aligns brand and demand strategies to guide ideal customer profiles through every decision point, ensuring maximum engagement and conversion.
At Directive, the culture emphasizes rapid innovation, bold thinking, and challenging the status quo. The organization seeks individuals who are passionate about performance marketing, eager to solve complex problems, and committed to creating impactful campaigns. The company fosters a dynamic environment where employees can thrive, learn, and make a significant difference in the digital marketing landscape.
About The Role
We are seeking a talented and motivated Designer to join our team, focusing on performance-driven advertising campaigns across multiple digital platforms. In this role, you will be responsible for conceptualizing, designing, and implementing compelling visual assets that capture attention and drive measurable results. You will work on campaigns across channels such as LinkedIn, Meta, YouTube, and TikTok, creating static and motion graphics that are optimized for each platform’s specifications and audience behaviors.
This position offers an excellent opportunity for a creative professional eager to develop their skills in a fast-paced, results-oriented environment. You will collaborate closely with cross-functional teams, including media, content, and client stakeholders, to produce assets that support A/B testing, conversion rate optimization (CRO), and other performance marketing initiatives. Your work will directly influence campaign performance and client success, making this a highly impactful role for individuals passionate about combining design excellence with data-driven marketing strategies.
The ideal candidate will have a strong portfolio demonstrating expertise in static and motion design, excellent communication skills, and a proactive attitude toward learning and experimentation. Experience with CRO tools and user research methodologies will be considered a plus, as they are essential for creating designs that are both aesthetically appealing and highly effective.
Qualifications

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO
• At least 1 year of experience in motion graphics and video editing
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro
• Experience with Figma or similar design tools
• Strong understanding of digital advertising platforms and their creative requirements
• Knowledge of performance marketing metrics, A/B testing, heatmapping, and CRO analytics
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Interest in staying updated on industry trends, AI, and automation in marketing
  

Responsibilities

• Design and produce engaging static ad sets and landing pages optimized for performance metrics
• Create motion graphics and short-form videos tailored for social media platforms such as LinkedIn, Instagram, YouTube, and TikTok
• Edit existing video assets into high-performing ad units, ensuring compliance with platform specifications and audience engagement strategies
• Collaborate with media and content teams to align creative assets with campaign goals and audience insights
• Maintain brand consistency across all static, motion, and video assets while adapting designs for different audience segments and platforms
• Participate in designing and executing A/B tests and other experiments using CRO tools like Optimizely, Unbounce, and Crazy Egg
• Conduct user research, usability testing, and heat mapping to gather insights and validate design decisions
• Iterate and refine designs based on data insights, testing outcomes, and stakeholder feedback
• Manage multiple projects efficiently, providing regular updates and collaborating effectively with internal and client teams
• Stay informed about emerging trends, tools, and best practices in CRO, user experience, and digital design
  

Benefits

• Competitive annual salary range of $70,000 - $90,000 USD, commensurate with experience and skills
• Comprehensive medical, dental, and vision insurance plans, including employer-paid coverage for employees and partial contributions for dependents
• Disability and life insurance options to support personal and family well-being
• Wellness benefits such as access to certified therapists through Spring Health, Headspace membership, physical therapy via Omada, and fertility support through Carrot
• Virtual fitness programs including thousands of Aaptiv workouts and a complimentary One Medical membership for primary and virtual care
• Flexible time off including unlimited PTO with a minimum of two weeks, paid holidays, your birthday off, and end-of-year closure from December 24 to January 1
• Paid parental leave to support new family members
• Financial benefits including a traditional and Roth 401(k) plan with a 3% company match
• Annual performance bonuses that increase with tenure and contribution
  

Equal Opportunity
Directive Consulting is committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, genetic information, protected veteran status, disability, age, or any other legally protected characteristic. We believe diversity enhances our creativity and innovation, and we are dedicated to providing equal employment opportunities to all qualified individuals.