Responsibilities

• Driving Mobility Growth: Taking ownership of driving mobility sales within the Small and Medium Business (SMB) space through highly effective, end-to-end demand generation campaigns.
• Pioneering New Frontiers: Identifying and aggressively pursuing new growth vectors, specifically focusing on digital acquisition, verticalized and local campaigns.
• Strategic Planning & Relentless Execution: Developing data-driven, strategic campaign plans while acting as a relentless executioner. You will build, launch, manage, and optimize campaigns with speed and agility.
• Market Discovery: Continuously researching and testing into new markets and buyer personas to create scalable acquisition engines.
• Cross-Functional Collaboration: Navigating our large, matrixed organization to align initiatives. You will work in lockstep with Sales leadership, Field Marketing teams, Database Management, and external agency partners to ensure seamless campaign rollout and lead hand-off.
• Performance Tracking: Establishing rigorous metrics for all campaigns, ensuring every marketing dollar is tied to measurable business outcomes and pipeline generation.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Four or more years of relevant work experience in B2B demand generation, growth marketing, or campaign management.
• A portfolio demonstrating measurable success in both strategic campaign planning and tactical execution.
• Proven ability to build, launch, and manage demand campaigns quickly and effectively.
• Demonstrated experience collaborating cross-functionally within a large, matrixed organization, particularly partnering closely with Sales, Field Marketing, and external agencies.

Preferred

• A Master's degree in Marketing, Business, or a related field.
• Direct experience marketing to Small and Medium Businesses (SMBs), with a distinct advantage for experience targeting business verticals and localized campaigns.
• Deep expertise in digital acquisition channels and performance marketing.
• An entrepreneurial, boundary-pushing mindset with a history of discovering and capitalizing on net-new market segments.
• Exceptional analytical skills with the ability to translate complex data into actionable campaign optimizations and growth strategies.
• Experience in the telecommunications or technology sector.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.