MINI Brand Manager (Warrington)

Warrington, UK

Salary Not AvailableSenior LevelPermanent

Posted 6 weeks ago

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Job Summary

Own and drive the prestige car sales engine with clear accountability for targets, team leadership, pricing, incentives, inventory, and a customer-first experience.

  • Ownership: Lead the sales team, steer lead gen, and optimize the full sales funnel from inquiry to close.
  • Operations: Manage inventory, pricing, incentives, and customer feedback to improve conversion and loyalty.

Job Description

Responsibilities

  • Targets: Achieve New and Used car sales targets, meeting all MINI standards.
  • Sales Team Management: Lead and manage the MINI sales team of sales professionals, providing training, guidance, support and coaching to ensure they meet or exceed all objectives.
  • Customer Relationship Management: Build and maintain strong customer relationships, ensuring a positive buying experience and fostering customer loyalty.
  • Lead Generation: Manage and monitor lead generation initiatives.
  • Sales Process Optimisation: Continuously assess and improve the sales process, from lead generation to closing deals, to maximize efficiency and customer satisfaction.
  • Product Knowledge: Stay up-to-date on MINI product features, specifications, and updates to effectively communicate the value of the brand and its vehicles to customers.
  • Inventory Management: Monitor and manage inventory levels to ensure the availability of vehicles that meet customer demands while avoiding overstocking.
  • Customer Feedback: Gather and analyse customer feedback to identify areas for improvement and provide insights to enhance the customer experience.
  • Price and Incentive Management: Manage pricing strategies and incentives to remain competitive and attractive to customers.
  • Compliance and Regulations : Ensure that all sales activities comply with legal and regulatory requirements specific to the automotive industry.

Requirements

  • We’re looking for a dynamic, customer-focused leader with proven experience in automotive sales management, ideally within a prestige or luxury brand.
  • You’re a natural motivator with strong skills in team leadership, stock control, marketing, and data-driven sales optimisation.
  • A passion for MINI and delivering outstanding customer experiences is essential, and you know how to inspire your team to do the same.

Benefits

  • Time to Unwind – Enjoy 22 days’ holiday, increasing to 25 days with length of service, plus your birthday off to celebrate!
  • Drive the brand – Access to a new car at a reduced cost through our salary sacrifice Employee Car Scheme (availability, terms, conditions and eligibility criteria apply)
  • Work Where People Matter – A friendly, family-run business with a supportive team culture
  • Expert Training – Specialist development with BMW UK to keep your skills sharp
  • Gain Accreditation – Boost your career with official MINI certification
  • Grow With Us – Ongoing learning and a clear path to progression
  • Enjoy Your Environment – Work in a modern, high-spec facility designed for excellence
  • ️Security and Peace of Mind – Benefit from our Life Assurance Scheme
Halliwell Jones logo

Halliwell Jones

Halliwell Jones is a family business, immensely proud of operating the BMW, MINI and Motorrad franchises in the North West of England and North Wales.We opened our first Centre at Southport in 1987 and over the past 30 years we have grown from an initial staff of 15 to over 600. We are passionate about customer care and working as a team to achieve exceptional standards and exceed expectations. We value staff training, with over 70% of our Management team promoted from within. If you are interested in developing your career Halliwell Jones is a great place to be.Our employees benefit from•Great career progression opportunities •Company pension scheme•Life Assurance•Childcare voucher scheme•Vehicle purchase discount•Fantastic inclusive culture•Taste card membership giving you discount with many restaurants and entertainment activities

Founded in 1987
GBR
281 employees (7 in marketing)