Responsibilities

• Lead AI Reputation Strategy
• Develop and execute the vision, roadmap, governance model, and objectives for the AI Reputation & Communications Center of Excellence. Align priorities with enterprise strategy, brand growth goals, reputation priorities, and key business moments.
• Monitor and Shape AI Narratives
• Lead ongoing monitoring and analysis of how AI platforms represent Hershey, its brands, and its people. Identify reputation risks, misinformation, gaps, biases, and emerging opportunities, translating findings into actionable communication strategies.
• Drive Cross-Functional Alignment
• Partner with Corporate Communications, Brand, Legal, Consumer Connections, Investor Relations, Insights, agencies, and other stakeholders to establish shared objectives, messaging frameworks, decision-making processes, and governance standards.
• Build AI-Ready Communications Infrastructure
• Collaborate with digital and technology teams to strengthen structured content, metadata, source-of-truth assets, and discoverability practices that improve AI visibility, citation quality, and content accessibility.
• Measure Impact and Advance Innovation
• Define and track performance metrics including AI share of voice, narrative alignment, sentiment, citation quality, accuracy, and competitive positioning. Evaluate communications technologies and AI tools, guiding investment decisions while building AI literacy through training, coaching, and best practices.

Requirements

• 5+ years of experience in communications, reputation management, corporate affairs, public relations, digital communications, or related fields, including experience leading cross-functional initiatives.
• Experience with AI, LLMs, search analytics, reputation monitoring, social listening, or digital intelligence strongly preferred.
• Experience managing agencies, vendors, or direct reports is preferred.
• Education: Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field preferred.

Preferred

• Experience with AI, LLMs, search analytics, reputation monitoring, social listening, or digital intelligence strongly preferred.
• Experience managing agencies, vendors, or direct reports is preferred.
• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field preferred.
• Strong understanding of generative AI, large language models, and emerging AI-driven search experiences.
• Knowledge of reputation management, narrative development, stakeholder communications, and brand strategy.
• Experience using analytics, insights, and measurement frameworks to drive decision-making.
• Ability to influence and align senior leaders and cross-functional partners without direct authority.
• Familiarity with structured data, SEO, content discoverability, and generative engine optimization practices.
• Strong written, verbal, presentation, and executive communication skills.

Benefits

• - Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• - Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• - Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• - Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.