Member of Marketing Staff - Marketing Manager (Demand Generation)

Responsibilities

• Pipeline Strategy & Execution
• Own demand generation strategy across paid, organic, partnerships, and community channels
• Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
• Drive MQL SQL pipeline growth with clear attribution and reporting
• Experimentation & Optimisation
• Run rapid growth experiments across paid media, landing pages, email, and content distribution
• Manage budget allocation across channels based on performance
• Improve conversion rates across the funnel
• Performance & Analytics
• Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)

Requirements

• 4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
• Experience owning paid acquisition and multi-channel campaigns
• Strong analytical skills and comfort with attribution models
• Demonstrated success building pipeline in early-stage or high-growth environments
• Bias for action and experimentation mindset

Preferred

• Experience marketing to developers or technical audiences
• Familiarity with PLG + sales-assisted hybrid funnels
• Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)

Benefits

• 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.