Requirements

• 15 or more years of experience in paid media (across digital, social, video, search), with a clear track record of building high-performing media functions rather than maintaining them.
• Deep strategic expertise across paid media channels, with the ability to develop integrated strategies that connect brand building and performance marketing into a single growth-oriented approach.
• Hands-on experience leading first-party data activation within a paid media context, including audience segmentation, targeting strategy, and using data to drive measurable improvements in campaign performance.
• Demonstrated command of the paid media landscape and where it is evolving, including emerging channels, audience fragmentation, and the shift toward data-driven and AI-powered media execution.
• Exceptional executive presence, with the ability to operate credibly at the most senior levels of a global organization, influence decisions, and represent the media function with authority.
• Demonstrated ability to identify and act on white space opportunities, bringing a challenger mindset to paid media strategy and a willingness to push beyond established approaches.
• Confident, senior-level communicator with the ability to influence and align stakeholders across a complex, matrixed organization.
• Bachelor's degree or equivalent university qualification.

Preferred

• Experience working in a regulated financial services or wealth management marketing environment, with familiarity navigating compliance and legal review processes without losing creative momentum.
• Experience working with premium audiences

Benefits

• This role is an opportunity to lead a meaningful step-change in how one of the world's most recognizable financial brands shows up in market, with the seniority, budget, and organizational backing to make it happen.
• Hybrid working model with 3 days in the office and 2 days working remotely, structured to support both deep strategic thinking and high-energy collaboration.
• A senior platform with real strategic influence, sitting at the heart of one of the firm's highest-priority growth businesses and shaping paid media strategy from the top.
• Access to Citi's global marketing infrastructure and integrated agency network, giving you the partnerships and resources to execute at the highest level.
• Competitive compensation and financial wellbeing benefits calibrated for a senior leadership position at one of the world's largest financial institutions.
• A performance-driven environment where ambition is recognized, great work is celebrated, and the expectation is that you will raise the bar, not maintain it.
• Ongoing senior leadership development and career growth opportunities within a business that is actively investing in its marketing capability.