Responsibilities

• Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
• Conduct proactive media outreach via print, online, broadcast, radio media
• Draft story, messaging and talking points
• Identify, maintain and curate database of top tier local, regional and national media contacts
• Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
• Entertain media regularly
• Qualify media interest in story development
• Execute media training, where necessary
• Oversee creation of press kit and multimedia library
• Create custom new media vehicles for better storytelling
• Monitor and respond to media successes
• Coordinate media shoots and segments
• Measure and report
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Conduct Community Outreach on behalf of all Partners and maintain trackers
• Conduct outreach for Chef events (outreach and ownership)
• Maintain Memberships
• Develop and manage Community Calendars
• Monetize the discipline on behalf of a business’ bottom line, wherever possible
• Serve as an Account Lead for multi-disciplinary accounts
• Develop a trusting and successful relationship with the partner and manage the internal team’s success
• Lead communication internally and with partners, including weekly check-ins and updates on initiatives

Requirements

• Previous PR experience in hospitality is a must.