Responsibilities

• Builds and maintains relationships with reporters, editors, and industry influencers covering insurance, risk management, employee benefits, and financial services (e.g., Insurance Journal, Insurance Business America, Risk & Insurance, Carrier Management, regional business press).
• Proactively story-mines across IAS practices to identify pitch opportunities, trend commentary, data, and practice expertise that can earn media coverage.
• Drafts press releases, media alerts, statements, Q&As, and executive bios supporting proactive and reactive media opportunities.
• Co-creates and maintains a targeted list of media contacts and outlets relevant to IAS, working with the Comms Director/IAS Comms Lead to prioritize engagement.
• Partners with Practice SMEs, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications to source and shepherd thought-leadership opportunities (bylines, speaking placements, award submissions).
• Coordinates media interview requests end-to-end — scheduling, logistics, and follow-up with reporters and internal spokespeople.
• Prepares briefing materials, talking points, and Q&A documents to ready SMEs and leaders for interviews.
• Supports media/message training coordination for spokespeople, in partnership with Enterprise Communications.
• Serves as day-to-day point of contact for inbound media inquiries related to IAS, triaging and routing requests and escalating sensitive items appropriately.
• Owns the end-to-end annual accolades and awards process for IAS, including Power Broker submissions and IAS Advisor Accolades, from calendar-setting through submission and results communication.

Requirements

• Excellent verbal and written communication skills, with strong news judgment and the ability to translate technical/practice expertise into compelling media narratives.
• Demonstrated ability to build and manage reporter relationships, including pitching and follow-up.
• Strong organizational skills and attention to detail; able to manage multiple deadlines and coordinate with SMEs, leaders, and external contacts.
• Experience coordinating media interviews and briefings for executives or subject matter experts.
• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and relevant work experience.
• 3–5+ years of experience in media relations, public relations, journalism, or communications, ideally with direct reporter-pitching experience.
• Proficiency with AI-enabled productivity tools and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience in insurance, financial services, or another regulated/B2B industry preferred.

Preferred

• Experience managing award/recognition submission processes, including deadline tracking and content coordination with multiple stakeholders, preferred.
• Familiarity with media monitoring/distribution platforms (Cision, Muck Rack, Meltwater, Business Wire/PR Newswire, Canva) and social listening tools (Brandwatch) preferred
• Working knowledge of the insurance, risk management, or financial services industry and its trade press preferred