Responsibilities

• Media strategy and proactive outreach - Build relationships with attorneys, Communications, and Business Development colleagues to identify newsworthy industry trends, firm-advised deals, litigation milestones, and other story ideas that raise the visibility of the firm and its attorneys - Proactively pitch story ideas, expert commentary, and thought leadership to reports, editors, and producers at target outlets - Cultivate and maintain direct relationships with journalists at priority mainstream, industry, and legal publications - Analyze editorial calendars from priority publications and identify opportunities for bylined articles, third-party commentary, and expert sourcing - Support the development and execution of integrated PR campaigns tied to firm strategic priorities, practice group initiatives, and industry team efforts Media engagement and inquiries - Serve as a point of contact for inbound media inquiries, coordinating attorney responses and routing requests appropriately and in a timely manner - Assist team members with developing briefing sheets, talking points, and interview prep materials for attorneys - Support attorney media coaching and interview preparation, including pre-interview walkthroughs when needed - Coordinate media training opportunities for attorneys in partnership with internal team members or external agencies Content development and publication - Write press releases on a regular basis and publish to the firm’s website - Create internal- and external-facing write-ups for media mentions of the firm and our attorneys, raising visibility of coverage across the firm - Repurpose media coverage into content for LinkedIn, internal newsletters, attorney bios, and other firm channels in coordination with the social media and digital teams - Support storytelling around pro bono, social impact, and well-being initiatives Media lists, monitoring, and measurements - Identify key media targets and build and maintain media lists for targeted journalist engagement - Manage daily media monitoring and coverage tracking through related tools (e.g., Meltwater, Cision, and Muck Rack) - Maintain and improve the Media Relations team’s document management system and reporting functions - Prepare regular reports on media coverage, share of voice, and campaign performance for firm leadership, practice groups, and industry teams Cross-functional collaboration - Partner with practice groups and industry teams to align media activity with their strategic priorities and business development goals - Support event-related media outreach around firm conferences, sponsored programming, and other high-profile activities - Assist with issues management and reactive media matters, including drafting holding statements and helping coordinate internal responses - Coordinate with external PR agencies or vendors as needed Innovation and continuous improvement - Apply AI and emerging technology tools to enhance media workflows, including drafting support, media list-building, and monitoring - Stay current on trends in legal media, industry publications, and PR best practices, and share insights with the team and appropriate stakeholders - Perform other duties as assigned

Requirements

• 3–5 years of experience in journalism and/or public relations, preferably within a law firm, public relations agency, or a professional services environment.
• Experience with social media management encouraged.
• Bachelor’s Degree in Communications, Marketing, Journalism, or a related field required. Experience in lieu of a degree will be considered.
• Proficient writing, editing, and proofreading skills. Ability to distill complex details into succinct information for a range of audiences
• Strong communication skills, both verbal and written
• Ability to build productive relationships with personnel at all levels, including attorneys and key stakeholders
• Ability to work independently and manage multiple projects simultaneously without compromising quality
• Demonstrated ability to work under pressure with strict timelines
• Ability to thrive in a fast-paced environment and work productively with a variety of personalities
• Technology fluency across tools including AI platforms, media-related tools, and digital collaboration and content management systems

Benefits

• In addition to a standard benefits package, this role may be eligible for additional contingent compensation based on an array of factors, including but not limited to: work performance, geographic location, work experience, education, and qualifications.