Responsibilities

• Build relationships with attorneys, Communications, and Business Development colleagues to identify newsworthy industry trends, firm-advised deals, litigation milestones, and other story ideas that raise the visibility of the firm and its attorneys
• Proactively pitch story ideas, expert commentary, and thought leadership to reports, editors, and producers at target outlets
• Cultivate and maintain direct relationships with journalists at priority mainstream, industry, and legal publications
• Analyze editorial calendars from priority publications and identify opportunities for bylined articles, third-party commentary, and expert sourcing
• Support the development and execution of integrated PR campaigns tied to firm strategic priorities, practice group initiatives, and industry team efforts
• Serve as a point of contact for inbound media inquiries, coordinating attorney responses and routing requests appropriately and in a timely manner
• Assist team members with developing briefing sheets, talking points, and interview prep materials for attorneys
• Support attorney media coaching and interview preparation, including pre-interview walkthroughs when needed
• Coordinate media training opportunities for attorneys in partnership with internal team members or external agencies
• Write press releases on a regular basis and publish to the firm’s website

Requirements

• 3–5 years of experience in journalism and/or public relations, preferably within a law firm, public relations agency, or a professional services environment.
• Experience with social media management encouraged.
• Bachelor’s Degree in Communications, Marketing, Journalism, or a related field required. Experience in lieu of a degree will be considered.
• Proficient writing, editing, and proofreading skills. Ability to distill complex details into succinct information for a range of audiences
• Strong communication skills, both verbal and written
• Ability to build productive relationships with personnel at all levels, including attorneys and key stakeholders
• Ability to work independently and manage multiple projects simultaneously without compromising quality
• Demonstrated ability to work under pressure with strict timelines
• Ability to thrive in a fast-paced environment and work productively with a variety of personalities
• Technology fluency across tools including AI platforms, media-related tools, and digital collaboration and content management systems

Preferred

• Experience with social media management encouraged.