Responsibilities

• Plan, coordinate, pitch and manage comprehensive local, regional and national media coverage and media relations activities for the hospitals, clinics and service lines.
• Develop and drive proactive media campaigns that align with Emory Healthcare’s strategic goals and values.
• Maintain in-depth knowledge of the health care system and its service lines, and integrate insights into strategic planning around institutional priorities, which include excellence in patient care, research breakthroughs and innovation.
• Cultivate strong working relationships with local, regional and national news media to promote positive storytelling and messaging to targeted audiences.
• Provide media training to physicians, staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagements.
• Write, edit and distribute press releases, pitches, media advisories and other content for media.
• Collaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiatives.
• Coordinate and supervise on-site media and production company shoots—including interviews, b-roll and photography—to ensure minimal disruption to clinical activities.
• Frequently monitor local, regional and national news media content, news cycles and health care trends.
• Maintain familiarity with various media outlets locally, regionally and nationally to keep abreast of trends and market data.

Requirements

• Education: Bachelor’s degree in a marketing/communications discipline, such as journalism, mass communications, English, public relations, marketing, political science or a related field.
• Experience: Minimum six (6) years of experience working in journalism, communications, marketing, media relations, public relations or crisis management.
• Demonstrated success in managing and coordinating news media campaigns.
• Experience should include media interview skills, story development, pitching, news writing and overall content creation.
• Candidate must have a strong understanding of how news media organizations operate.
• Preferred Experience: The ideal candidate has strong experience working in the media/journalism and in media relations/public relations/communications or another similar role.

Preferred

• Strong experience in media/journalism and in media relations/public relations/communications.

Benefits

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs
• And more