Responsibilities

• Collates to elevate and enhance the University’s public reputation through strategic earned media, thought leadership, and other public relations initiatives, including secured speaking engagements and award submissions, with measurable KPIs aligned with larger communication efforts.
• Develops measurable objectives and processes to manage the implementation of best-in-class media outreach programs.
• Understands media relations cycles and trends to inform external storytelling opportunities.
• Engages with journalists to shape University news coverage, proactively and reactively.
• Liaises with senior leadership and faculty on schedules to proactively identify media opportunities coinciding with travel.
• Partners with faculty, staff, students, and campus leadership to develop opinion pieces and bylined articles for dissemination.
• Prepares written press materials and collaborates with others across Adler’s locations to develop additional collateral pieces as needed, inclusive of design or videography.
• Provides basic media training tips and staffs interviews where appropriate
• Works with the enrollment marketing team, faculty, staff, and students to identify, vet, develop, and disseminate impactful stories externally that articulate the University’s value proposition.
• Collaborates with Communications & Marketing team members to execute against an editorial calendar, ideate ideas, and provide additional relevant opportunities for content initiatives.

Requirements

• Bachelor's degree in English, journalism, communications, marketing, or a related discipline from an accredited institution of higher learning is required.
• Minimum ten (10) years of experience in media relations and content development is required.
• Minimum five (5) years of Public Relations experience in higher education, at a non-profit or marketing and communications agency, is required.
• Demonstrated success developing and implementing media relations strategies with secured placements.
• Established contacts and ability to cultivate new media relationships.
• Worked cross-functionally within an organization to develop and implement high-impact public relations strategies.
• Alignment with Adler University’s social interest mission and commitment to advancing positive social change.
• Strong understanding of media relations, public relations, and earned media strategies, with the ability to identify compelling stories and translate complex academic, research, faculty, student, and institutional work into accessible public narratives.
• Understanding of the higher education, nonprofit, and/or professional education landscape, with the ability to identify media opportunities that support enrollment, reputation, fundraising, and institutional priorities.
• Ability to develop and maintain relationships with journalists, editors, producers, and other media and industry influencers across local, regional, and national markets in the United States and Canada.