Media Planner, Paid Social at Situation Group | New York, USA | $75K/yr – $80K/yr

Situation Group

Media Planner, Paid Social

New York, USA (Hybrid)

$75K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive paid social campaigns and measurement-driven optimization for a nonprofit-focused digital agency.

Own planning and optimization across Meta, LinkedIn, Reddit, and TikTok campaigns.
Must-have: 2+ years in digital paid media with campaign and audience management.
Standout: Cross-functional collaboration and data-to-insight storytelling.

Job Description

Responsibilities

Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives.
Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale.
Pixel management and conversion event tagging via Google Tag Manager.
Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.

Situation Group

Situation Group is an award-winning global collective that champions brand experiences.Our portfolio of companies includes:Situation: Our agency for experience-based brands.Town Hall: Our agency for nonprofit and education organizations.Situation Project: Our nonprofit that serves students through experiences.We collaborate with entertainment, education, and mission-driven brands, including No Kid Hungry, Columbia University, Harvard Online, Madison Square Garden, WICKED on Broadway, The Metropolitan Opera, and more.We believe how we do our work matters just as much as our work—Crain's, Best Companies Group, Cynopsis, Digiday, and Fortune have all honored us with workplace awards.Discover career opportunities at https://apply.workable.com/situationgroup/

Founded in 2001

New York, New York, USA

171 employees (69 in marketing)

situationinc.com