Media Planner

Dallas, TX (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 12 days ago

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Job Summary

Own end-to-end media planning and cross-functional collaboration to drive client goals, with accountability for budgets, approvals, and performance across paid channels.

  • Own media plans across paid channels and collaborate with buying teams
  • Manage budgets and monthly reconciliations

Job Description

Responsibilities

  • Develop and execute effective media plans across all paid channels to support client goals and objectives
  • Proactively seek, develop and collaborate on new and innovative media solutions
  • Leverage buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy
  • Prepare and present recommendations internally and to clients
  • Provide new ideas to contribute to growth of both client and agency’s business
  • Ensure all media plans are executed among the buying teams to the highest level while adhering to established media budgets and timelines
  • Troubleshoot with media buyers and accounting to resolve any media billing issues
  • Accountable for media budget tracking and ensuring it is reconciled on a monthly basis
  • Work in an integrated way with other disciplines, including brand management, planning and strategy.
  • Collaborate with team to stay current on industry trends and media opportunities

Requirements

  • 1-3 years of related media planning experience
  • Bachelor’s Degree or equivalent experience
  • Strong mathematical and analytical skills
  • Solid grasp of media landscape, understanding of how paid, owned and earned media intersect and the ability to identify when to engage certain media channels to support client’s goals and objectives
  • High technical aptitude for learning and working within desktop and web-based buying applications (Microsoft Office, Mediatools, and Mediaocean)
  • Special Position Requirements: 10% Travel

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